Great Biz With Brazil's Huge Appertite



Photo: Healthy food and beverage



Despite the global economic downturn experienced in late 2008 into 2009, the Brazilian food and beverage market has not lost its attractiveness due to its large, dynamic and very competitive market with a population of more than 192.65 million people.

In 2009, imports of food and beverage from Malaysia amounted to US$80.00 million. As a member of the World Trade Organization (WTO), Brazil subscribes to the Sanitary and Phytosanitary Measures (SPS) and to the United Nations Food and Agriculture Organization (FAO) and the World Health Organization (WHO) Codex Alimentarius Commission (CODEX) food standards and principles. Although numerous agencies and Ministries have jurisdiction in safeguarding the Brazilian food supply and regulating imports of agricultural commodities and foods, the Ministry of Agriculture, Livestock and Food Supply (MAPA) and the Ministry of Health (MS) through its National Health Surveillance Agency (ANVISA) are the primary regulators of food products.

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